The problem

Automated email scanners tend to follow all links in a newsletter without of course knowing what these are about.
This results in unintentional opt-outs and complaints from our subscribers.

The solution

Ask for an opt-out reason.
Only a human can complete this process (check a radio button and click the submit button). At least as of 2025 this still works. We will see when AI powered scanners or agents will change that.
You can set your own opt-out reasons in your Sender profile (Goodbye) .

This also gives you valuable insights as to why your subscribers are leaving you. You can see these reasons in your opt-outs report.

Alternatives?

Basically it is the list, global and suppression opt-out links that are one-click actions.
Alternatives to the above are:

1. Redirect the subscriber to the "Subscriber portal" (for a full profile update).
2. Redirect the subscriber to the "Update list preferences" built-in page (for updating lists only).
3. Use opt-out by email instead of opt-out links. Learn more about opt-out by email in the Docs.

Learn more about the different opt-out links you have in nuevoMailer.

Learn more about nuevoMailer safe-tracking mechanisms to improve the accuracy of your campaign reports.