nuevoMailer
September 2024
  https://www.nuevomailer.com/mailer/subscriber/newsLog.php?488
4 months , 15 days ago

Having a List-unsubscribe header in your emails has many benefits.

  • Improved deliverability: email service providers (ESPs) like Gmail, Yahoo, and Outlook often favor emails with list unsubscribe headers. They see this as a sign that the sender is following best practices, which can improve the likelihood of your emails reaching the inbox rather than the spam folder.
  • Enhanced user experience: providing a clear and easy way for recipients to unsubscribe reduces frustration. When users can easily opt-out, it reflects positively on your brand and reduces the chance of negative feedback.
  • Reduced spam complaints: if recipients can easily unsubscribe, they are less likely to mark your emails as spam. High spam complaint rates can harm your sender reputation and overall deliverability.
  • Learn how to setup the List unsubscribe header in nuevoMailer.
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