Having a List-unsubscribe header in your emails has many benefits.
- Improved deliverability: email service providers (ESPs) like Gmail, Yahoo, and Outlook often favor emails with list unsubscribe headers. They see this as a sign that the sender is following best practices, which can improve the likelihood of your emails reaching the inbox rather than the spam folder.
- Enhanced user experience: providing a clear and easy way for recipients to unsubscribe reduces frustration. When users can easily opt-out, it reflects positively on your brand and reduces the chance of negative feedback.
- Reduced spam complaints: if recipients can easily unsubscribe, they are less likely to mark your emails as spam. High spam complaint rates can harm your sender reputation and overall deliverability.
- Learn how to setup the List unsubscribe header in nuevoMailer.