The problem
Automated email scanners tend to follow all links in a newsletter without of course knowing what these are about.
This results in unintentional opt-outs and complaints from our subscribers.
The solution
Ask for an opt-out reason.
Only a human can complete this process (check a radio button and click the submit button). At least as of 2025 this still works. We will see when AI powered scanners or agents will change that.
You can set your own opt-out reasons in your Sender profile (Goodbye) .
This also gives you valuable insights as to why your subscribers are leaving you. You can see these reasons in your opt-outs report.
Alternatives?
Basically it is the list, global and suppression opt-out links that are one-click actions.
Alternatives to the above are:
Learn more about the different opt-out links you have in nuevoMailer.
Learn more about nuevoMailer safe-tracking mechanisms to improve the accuracy of your campaign reports.
Having a List-unsubscribe header in your emails has many benefits.
In this article we cover some key challenges faced by small and mid-sized businesses doing email marketing.
We provide insights for dealing with the following issues:
You can read the complete article here.
By definition and as the name implies autoresponders come as a response after an event has occurred. Such an event is for example sign-up to a list.
With nuevoMailer you can also create autoresponders that are based on custom subscriber fields of type date and fire before the given date.
The most typical example is Birthdays & Weddings. But it can be any type of anniversary dates or other dates that are very specific to your business (order date, visit date, expiration date and similar).
Here is how it's done:
Exact day comparison: how to use
Final tip
If you plan to use this feature you should ideally combine it with external database import and synchronization. These articles explain how to import customers and order dates from WooCommerce and Prestashop but the concepts can be applied to any relational databases.
Update: with the latest versions of nuevoMailer you can add a background image when creating your form. This article may still be useful for older nuevoMailer versions.
In this simple step-by-step guide you will see how easy it is to add a background image to your opt-in form.
Steps
In this post we cover the following topics:
- What are dormant or inactive subscribers
- What is re-engagement and how it is done
- Ideas for re-engagement campaigns and emails
- How to better use nuevoMailer for effective re-engagement and list segmentation.
What is CTOR and how it is calculated.
Different vendors have different ways of measuring CTOR. For example, Litmus defines it in this way:
"The click-to-open rate (CTOR) is how many of your opened emails were clicked on."
We believe this is accurate and we use exactly the same way in nuevoMailer reports.
The CTOR shows what percentage of those who viewed the newsletter clicked at least one link.
In other words we count the "clickers" within the "openers" group.
These groups may vary. The "view or open" of a newsletter can only be captured when the recipient explicitly allows image downloading when viewing the email. In most cases this is enabled by default (at least for subscribers that have you as a trusted sender). But one can still click a link without downloading images.
So with CTOR we focus on those who opened and clicked.
When you land on Mail tester you will see an one-time, temporary email address to copy.
There are two ways to proceed.
Mailing list management is probably the most important process in email marketing. It includes the following activities:
nuevoMailer provides you all the tools you need to build, grow and manage your mailing lists effectively. See how.