Every hyperlink in the newsletter as well as mailto: links are automatically converted to traceable links.
You can also have link tracking for your text newsletters (with pre-defined links).
A few facts about your reports
- They are real-time reports.
- Click and mouse over all icons that you see. There are many goodies behind.
- Almost all reports are sortable. Click on the column headers.
- Charts can be saved as image (.png). Click this icon
- The charts are very interactive. Click on the legends, mouse over, change time frames, use your mouse wheel to zoom etc
- Who clicked/opened what and when.
- Detailed click & views per subscriber, campaign, newsletter.
- Latest, recent clicks & views.
- Clicks & views evolution over time, for all or a specific campaign. Timeline reports.
- What was the best performing link in one or more campaigns.
- Which were your top performing campaigns. Comparison reports.
- Average performance of selected campaigns combined. Aggregate reports.
- And much more.
Summary reportTo see your summary report go Menu > Reports > Summary report
Mouse over any metric and you will see a bubble with a detailed explanation:
- Unique views or clicks refer to subscribers.
- Total views or clicks refer to the campaign.
A "newsletter view" can only be captured when the subscriber is online when opening the email and has explicitly allowed image downloading.
This means that your real views are somewhat higher than those captured and reported.
If the recipient has defined you as trusted or verified sender then image downloading is in most cases automatically enabled for your emails.
When the subscriber follows the link to read the newsletter in his browser then this view is always recorded.
Statistics are deleted when you delete them manually or when you delete the campaign.
Statistics stay in your database even if you delete a mailing list, a newsletter or a subscriber.
Clicks reportMenu > Reports > Clicks report
- Columns are sortable.
- Clicking on "View" will take you to the subscribers who clicked this link.
- This report is the same as the one you can open from your summary report when you click .
Most clicked linksMenu > Reports > Most clicked links
If you click the icon you will see the number of clicks this link received by campaign.
Every link is extracted, it gets an ID as you can see in the report below.
Assume that you send your newsletter and then you discover that some links were broken.
Pause your campaign. Then open the newsletter and fix these links. This change will take effect with the next batch.
But you can also correct the links for the newsletters you already sent.
Simply go to your Most clicked links report, find the bad link click and edit it.
Opt-outs and reasonsMenu > Reports > View opt-outs and reasons
- An entry in this report can be removed only in these 3 cases:
- The administrator manually empties the whole table or just one entry.
- When the subscriber subscribes again by himself, using a form.
- When the subscriber logs in and updates his account.
Since v.8.5 you can add a list of reasons for the subscriber to choose (one) when he opts out. If you enable this option the subscriber will see an drop-down menu and he is required to choose a reason in order to complete the opt-out.
Furthermore you can see a very valuable report about why subscribers opt-out.
Geolocation reports and GeomapsMenu > Reports > Geolocation reports
Menu > Reports > Geolocation reports > Legacy geomaps
Geolocation reports are IP-based and introduced in nuevoMailer v.7.5.
They use MaxMind free GeoLite2 or commercial database (recommended for greater accuracy).
Country and city names are derived from IPs and the maps are drawn using the Google visualization api.
If you are collecting from your subscribers information such as Country, State or Region then you can visualize it using the Google visualization api.
- In order to be consistent in the names you use you will find inside the folder install the file states_regions.txt where you can copy values for World countries, US States, Australian and Canadian provinces and Italian regions.
- You will use these values when setting your custom subscriber fields.
- In addition you must activate some lines and define your region and the custom fields you use inside the file inc/settings.php. You will see comments and instructions.
In this case you can follow the above steps to activate and use the Geomaps.
Distribution reportsMenu > Reports > Custom reports > Distribution reports
In these cases the subscriber can only choose from a set of predefined values (either one or more but always preset).
Therefore it is statistically feasible to group the subscribers according to their choices.
Examples include distribution by gender, region, country, state etc.
Distribution reports are available for the subscriber fields for which the Form input is set to Radio buttons, Drop-down menus or Check-boxes.
Note that unique in this context refers on a single day and not overall.
For example, if 90 subscribers open the newsletter at least once in a single day then unique views per day are 90.
If some or all of them open (or click) the newsletter the next or any other day they will still be included in that day's unique views/clicks.
It includes all campaigns and by default loads data for the last week.
From your summary report you can also see the timeline report for a campaign when you click this icon .
Of course one will notice that 70-90% of views or clicks happen the first 2-4 days after the campaign. But many will notice that subscribers keep looking at the newsletters (open or click) even weeks or months after the campaign was sent.