Reports

General

With nuevoMailer you have automatic tracking of clicked links & opens (views) for your html newsletters.
Every hyperlink in the newsletter as well as mailto: links are automatically converted to traceable links.
You can also have link tracking for your text newsletters (with pre-defined links).

A few facts about your reports
  • They are real-time reports.
  • Click and mouse over all icons that you see. There are many goodies behind.
  • Almost all reports are sortable. Click on the column headers.
  • Charts are exportable to PDF and PNG. Click these icons
  • The charts are very interactive. Click on the legends, mouse over, change time frames etc
Your reports can answer questions such as,
  • Who clicked/opened what and when.
  • Detailed click & views per subscriber.
  • Latest, recent clicks & views.
  • Clicks & views evolution over time, for all or a specific campaign. Timeline reports.
  • What was the best performing link in one or more campaigns.
  • Which were your top performing campaigns. Comparison reports.
  • Average performance of selected campaigns combined. Aggregate reports.
  • And much more.
You can choose which columns you want to see in the subscriber reports when you set-up your custom subscriber fields. The email is always included.

Summary report

To see your summary report go Menu > Reports > Summary report
Like all other reports in nuevoMailer this is a real-time report.
   Mouse over to see the Google analytics parameters you may have used in this campaign.
   Click to add or edit your comments for this campaign.
   Delete only the views statistics for this campaign.
   See unique and total clicks for each link in the campaign.
   Campaign timeline report: see daily views, clicks and opt-outs.
   See the email clients & platforms used by your subscribers.
   Export to spreadsheet a complete report for this campaign.
   Direct link for stats-only view. Right-click and copy this link. By giving this link to other people they can see a complete campaign report without having to login to the administration panel. Very handy when sending campaigns on behalf of your customers. Real example.
   Reload the summary report.


Your summary report explained by example

Total sent 1000 % Total number of subscribers in this campaign excluding the number of emails that were marked as "syntactically invalid" during the sending process.
Unique views-clicks 522 52.20% 522 subscribers either clicked or opened the newsletter at least once. A very good overall indicator. It counts subscribers who took some sort of action.
Clicks to views 46.13% 46.13% of the subscribers who opened the newsletter clicked at least once.
Unique views 401 40.10% 401 subscribers opened the newsletter.
All views 652 65.20% The newsletter was opened 652 times (some subscribers opened it more than once).
Unique clicks 185 18.50% 185 subscribers clicked at least one link in the newsletter.
All clicks 321 32.10% The newsletter received a total of 321 clicks (some subscribers clicked multiple times one or more links).
Opt outs 15 1.50% 15 subscribers opted-out.
Bounced 25 2.50% 25 subscriber emails bounced back (soft or hard bounce).
Forwards 45 The newsletter was forwarded to 45 other emails.
Unique vs Totals
- Unique views or clicks refer to subscribers.
- Total views or clicks refer to the newsletter.
Views are usually under-reported
A "newsletter view" can only be captured when the subscriber is online when opening the email and has explicitly allowed image downloading.
This means that your real views are somewhat higher than those captured and reported.
If the recipient has defined you as trusted or verified sender then image downloading is in most cases automatically enabled for your emails.
When the subscriber follows the link to read the newsletter in his browser then this view is always recorded.
Good to know
Statistics are deleted when you delete them manually or when you delete a campaign.
Statistics stay in your database even if you delete a mailing list, a newsletter or a subscriber.

Clicks report

Menu > Reports > Clicks report
This report shows all hyperlinks that were clicked in all campaigns, starting from the most recent one.
  • Columns are sortable.
  • Clicking on "View" will take you to the subscribers who clicked this link.
  • This report is the same as the one you can open from your summary report when you click .

Most clicked links

Menu > Reports > Most clicked links
This report shows all hyperlinks from all newsletters (campaigns) and the clicks they received.
If you click the icon you will see the number of clicks this link received by campaign.
If you click this icon you can add a trigger for tis hyperlink.
The Link tracking mechanism replaces your newsletter links with shorter friendlier ones.
Every link is extracted, it gets an ID as you can see in the report below.

Link tracking & fixing broken links
Assume that you send your newsletter and then you discover that some links were broken.
The first thing to do is open the newsletter and fix these links. This change will take effect with the next batch.
But you can also correct the links for the newsletters you already sent.
Simply go to your Most clicked links report, click on the link and change it.

Opt-outs and reasons

Menu > Reports > View opt-outs and reasons
All opt-outs are saved. You will see the subscriber's email, the type of opt-out, the time, the IP and optionally the reason (of you have enabled this option).
The data for this report is important because it is used as a filter when importing subscribers. It prevents you from re-importing subscribers who have opted-out.
    An entry in this report can be removed only in these 3 cases:
  1. The administrator manually empties the whole table or just one entry.
  2. When the subscriber subscribes again by himself, using a form.
  3. When the subscriber logs in and updates his account.

Geolocation reports and Geomaps

Menu > Reports > Geolocation reports
Menu > Reports > Geolocation reports > Legacy geomaps

Geolocation reports are IP-based and introduced in nuevoMailer v.7.5.
They use MaxMind free GeoLite2 or commercial database (recommended for greater accuracy).
Country and city names are derived from IPs and the maps are drawn using the Google visualization api.

Legacy geomaps

If you are collecting from your subscribers information such as Country, State or Region then you can visualize it using the Google visualization api.
    Set-up
  • In order to be consistent in the names you use you will find inside the folder install the file states_regions.txt where you can copy values for World countries, US States, Australian and Canadian provinces and Italian regions.
  • You will use these values when setting your custom subscriber fields.
  • In addition you must activate some lines and define your region and the custom fields you use inside the file inc/settings.php. You will see comments and instructions.
Is your country covered by the Google visualization api?
In this case you can follow the above steps to activate and use the Geomaps.
Example for Italy
Example for USA

Distribution reports

Menu > Reports > Custom reports > Distribution reports
Distribution reports are available for subscriber fields for which you define multiple options: Radio buttons, Drop-down menus and Check-boxes.
In these cases the subscriber can only choose from a set of predefined values (either one or more but always preset).
Therefore it is statistically feasible to group the subscribers according to their choices.
Examples include distribution by gender, region, country, state etc.


Distribution reports are available for the subscriber fields for which the Form input is set to Radio buttons, Drop-down menus or Check-boxes.
Here is an example using a US State custom field and further segmenting by clicks/views from a specific campaign:

Timeline reports

The timeline reports, also called trend reports, show unique views, clicks and opt-outs by day.
Note that unique in this context refers on a single day and not overall.
For example, if 90 subscribers open the newsletter at least once in a single day then unique views per day are 90.
If some or all of them open (or click) the newsletter the next or any other day they will still be included in that days unique views/clicks.
The first timeline report is at the bottom of your welcome page.
It includes all campaigns and by default loads data for the last week.


From your summary report you can also see the timeline report for a campaign when you click this icon .
Timeline reports are quite interesting because they depict subscriber interaction over time.
Of course you will notice that 70-90% of views or clicks happen the first 2-4 days after the campaign. But many will notice that subscribers keep looking at the newsletters (open or click) even weeks or months after the campaign was sent.
 
 
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