Mailing list management is probably the most important process in email marketing. It includes the following activities:

• Collecting & importing various email lists from different sources (customers, prospects, website visitors, leads, contacts).
• Organizing the mailing lists according your communication needs and marketing objectives.
• Segmenting the mailing lists according subscriber preferences, demographic variables, campaign engagement, specific interests and more.
• Maintaining clean & healthy lists by processing bounces, subscriber complaints, opt-outs and removing unresponsive (dormant) subscribers.

nuevoMailer provides you all the tools you need to build, grow and manage your mailing lists effectively. See how.