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We recently had the pleasure to discuss with Luka @website planet about email marketing. Here is the link to the discussion.
This new update for nuevoMailer ESP introduces Google reCaptcha v3 as an option for opt-in forms.
The coming 3rd party cookie restrictions which Chrome has already started to apply make the current captcha method inapplicable in some cases.
This is a problem especially for ESPs since your users want to put their opt-in forms in their own websites.
Therefore in 4.1 the current captcha method was updated (using partitioned cookies) and Google reCaptcha v3 comes as a new alternative, another option.
Read about all the new developments in nuevoMailer ESP v.4.1 here.
Gmail and Yahoo (AOL) have announced new protection standards and requirements for bulk email senders. In short, they require that you,
- Authenticate your email using DKIM, SPF and DMARC records.
- Enable easy opt-out.
- Ensure you're sending emails your subscribers want.
When?
- Yahoo says 1st quarter of 2024. See blog post with details.
- Gmail by February 2024 but in fact it is already in effect. See blog post with details.
What you should do
- Check your emails for DKIM, SPF and DMARC records. Use a service like Mail tester.
- Check your nuevoMailer activity log for errors.
- Check your email clients report. If you had seen a drop in Gmail then something may be wrong.
- Use Google's postmaster tools.
- With nuevoMailer SB v.9.9 and ESP v.4 you can DKIM-sign your emails. You should only do this if your provider does not give you this option. You can read more on this here.
Gmail will stop accepting your emails if they are not DKIM-signed or without an SPF record. Here is a detailed article on this issue from Spamresource.com.
What you should do
- Check your emails for DKIM and SPF records.
- Check your nuevoMailer activity log for errors.
- Check your email clients report. If you had seen a drop in Gmail then something may be wrong.
- Use Google's postmaster tools.
- With nuevoMailer SB v.9.9 and ESP v.4 you can DKIM-sign your emails. You should only do this if your provider does not give you this option. You can read more on this here.