nuevoMailer v.6.5

Email autoresponders & triggers

User's guide

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US$ 159.00 $179.00 € £

nuevoMailer is a self-hosted email autoresponder software enabling you to create drip email marketing campaigns and email triggers with an amazing combination of features and options.
You will find one of the most advanced and yet simple to use email autoresponder systems that will take your email marketing to a higher level.

Email autoresponders

Autoresponders is a series of time-based automated emails in the order and frequency you want.

Examples

After a list sign-up when you want to follow-up with a series of automated emails, several minutes later or even hours or days.
Anniversary emails such as in weddings, birthdays etc
Since nuevoMailer gives you the option to collect and save dates-related information from your subscribers you can create anniversary campaigns before and after a specific date.

Triggers

Triggers are action-based autoresponders. They build on the concept of action-reaction. See options.

Such actions are:

Campaign click/view
Newsletter click/view
Link click
List sign-up (see email autoresponders)

Possible reactions are:

Send another newsletter (email triggers)
Add-to/remove the subscriber from other list(s)
Update a subscriber field

Trigger options with nuevoMailer

Reactions=> Actions	Update subscriber field	Send a newsletter (email trigger)	Add to / Remove from list(s)	Applies to
On campaign click/view	✔	✔	✔	A specific campaign (or auto-responder). In case of recurring campaigns the triggers are inherited to the children.
On a specific hyperlink	✔	✔	✔	Any newsletter or campaign when this link is clicked.
On newsletter click/view	✔	✔	✔	A specific newsletter across all campaigns that use it (for all hyperlinks in the newsletter).
On list sign-up	✔ By setting triggers on the welcome email or landing page.	✔ By creating autoresponder campaigns ⁽¹⁾ or setting triggers on the welcome email ⁽²⁾ or landing page.	✔ By setting triggers on the welcome email or landing page.
On any subscriber field of type date	-	✔ By creating autoresponder campaigns.	-

⁽¹⁾ Recommended approach.

⁽²⁾ The first welcome or confirmation-required email is optional and can be defined globally or per list.

A newsletter "view" is captured when the subscriber allows images to display when reading the newsletter (the same applies to a campaign view).

Good to know

In nuevoMailer autoresponders are practically recurring campaigns that recycle forever.
You can set triggers on the autoresponder campaigns just like you do with your regular campaigns.
First define your email marketing goals and objectives and then set up your email autoresponders and triggers accordingly.
Do not overdo it. For example, there is no reason to set the same triggers both at newsletter level and campaign level if you plan to use this newsletter only in this campaign.
If needed, you can use filters on your autoresponders so you can exclude subscribers that you manually add as administrator (vs subscribed with a form).

Example: autoresponder campaign and mailing list segmentation with triggers

With the form builder you create an opt-in form (which puts the subscriber to one or more lists).
You set up some autoresponder campaigns for this list: 20 min later, 1 hour later, next day and so on.
Your objective is to get the subscriber to click a specific link. So you create a trigger on that link.
When he clicks you (may) remove the subscriber from that list and put him in another "warmer" list.

Example: a drip email campaign based on triggers

This is a more selective, focused and targeted way of drip email marketing. Where every next email depends on the subscriber's engagement.
With the form builder you create an opt-in form which puts the subscriber to a list.
You set up a trigger either on the welcome email that is sent automatically or the landing page (tip: see custom list settings).
Then you plan the next emails using triggers. You will set up triggers on all the newsletters you plan to use. Clicked? Opened? Send another newsletter. Clicked again? Continue following up.
And a step further: in addition you may also set up an email autoresponder campaign on this list to be sent several days after the sign-up.

More examples and ideas for follow-up campaigns

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