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nuevoMailer SB v.9.6

Email autoresponders & action triggers

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Discover one of the most advanced and yet simple to use email autoresponder software systems that will tremendously amplify your email marketing processes.
nuevoMailer is a server-based email autoresponder system enabling you to create drip email campaigns and trigger emails based on subscriber activity with an amazing combination of features and options.
It is installed along your website (self-hosted) and can synchronize/import data from your existing database.
You can see reports on your autoresponder emails (just like your regular email campaigns) and who/when was emailed.

What are email autoresponders

Email autoresponders are a series of time-based automated emails scheduled to be sent in the order, time and frequency you want or triggered automatically based on subscriber activity.

Usually the terms Drip campaigns and Email autoresponder campaigns are used interchangeably. That's because by setting a series of autoresponder emails you are in fact making a drip campaign.

Frequent uses of email autoresponders - Drip campaign examples

Drip campaigns is a very smart email marketing tactic. Here are some of the most common uses.

When a website visitor signs-up to your mailing list and you want to follow-up with a series of automated emails several minutes, hours or days later.
When you want to deliver an email course over a period of time. For example, each email will cover one topic and they will be sent automatically on schedule.
Anniversary emails such as in weddings, birthdays etc. Since nuevoMailer enables you to collect and save dates related data from your subscribers you can send anniversary emails before or after the event date.
After a customer buys your product and you want to follow-up several days later with an after-sales email. Similarly, you can use autoresponder emails for upselling and cross-selling.
When a subscriber did not have any activity (clicks, opens) for some time.

Mailing lists — Autoresponder based on list-sign-up. You can create several autoresponders to greet your subscribers with the content and frequency you want

A couple of real world examples

Debbie has a website where she sells tutorials, recipes and advice on cooking.
Each time she closes a sale she feeds the lead to Zapier which by using the nuevoMailer Zapier app creates a new subscriber and assigns him to a mailing list in nuevoMailer.
For this mailing list she set up a series of 6 autoresponder campaigns to be sent in the coming weeks (once a week).

Joe has a Beauty salon. He uses his own CRM to record customer visits and plan future visits.
He created an external database connection in nuevoMailer, scheduled it to run overnight, pull data from his CRM and sync it with nuevoMailer.
He created a custom subscriber date field as "Next visit". Then he set up two autoresponder emails to be sent one week and two days before to remind his customers about their next visit.

Action triggers

Action triggers are build on the concept of action-reaction. See options.

Such actions are:

Campaign/Autoresponder click/view
Campaign/Autoresponder email sent
Newsletter click/view
Link click
List sign-up (see email autoresponders)

Possible reactions are:

Send an email/newsletter (email triggers)
Add / remove the subscriber from other list(s)
Update a subscriber field
Tag/Un-tag a subscriber
Execute an outbound webhook
Any combination of all the above

Trigger options

Setting triggers — You can set triggers for all types of campaigns (inc autoresponders), newsletters, list and hyperlinks

Trigger options in detail

Reactions=> Actions	Update subscriber field Tag / Un-tag subscriber	Send a newsletter (email trigger)	Add to / Remove from list(s)	Execute an outbound webhook	Applies to
On campaign/autoresponder click/view	✔	✔	✔	✔	A specific campaign (or auto-responder). In case of recurring campaigns the triggers are inherited to the children.
On campaign/autoresponder email sent	✔	✔	✔	✔	A specific campaign (or auto-responder). In case of recurring campaigns the triggers are inherited to the children.
On a specific hyperlink	✔	✔	✔	✔	Any newsletter or campaign when this link is clicked.
On newsletter click/view	✔	✔	✔	✔	A specific newsletter across all campaigns that use it (for all hyperlinks in the newsletter).
On list opt-in Opt-in forms & api	✔	✔	✔	✔	Opt-ins using forms & opt-ins using the api. For triggering emails based on list sign-up date you can alternatively do it with an autoresponder campaign. See next option.
Using a subscriber field of type date or the list sign-up date	-	✔ By creating autoresponder campaigns.	-	-

A campaign/newsletter "view" is captured when the subscriber allows images to display when reading the newsletter (the same applies to a campaign view).

Good to know

You can set triggers on the autoresponder campaigns just like you do with your regular campaigns.
First define your email marketing goals and objectives and then set up your email autoresponders and triggers accordingly.
Do not overdo it. For example, there is no reason to set the same triggers both at newsletter level and campaign level if you plan to use this newsletter only in this campaign.
If needed, you can use filters on your autoresponders so you can exclude subscribers that you manually add as administrator (vs subscribed with a form).

Idea: autoresponder campaign and mailing list segmentation with triggers

Using the form builder create an opt-in form (which puts the subscriber to one or more lists).
Set up some autoresponder campaigns for this list: 20 min later, 1 hour later, next day and so on.
The objective is to get the subscriber to click a specific link (or any link). So you create a trigger for the link(s) you want.
When the subscriber clicks the trigger removes the subscriber from that list and puts him in another "warmer" list.

Idea: a drip email campaign based on triggers

This is a more selective, focused and targeted way of drip email marketing. Where every next email depends on the subscriber's engagement.
With the form builder you create an opt-in form which puts the subscriber to a list.
You set up a trigger either on the welcome email that is sent automatically or the landing page (tip: see custom list settings).
Then you plan the next emails using triggers. You will set up email triggers on all the newsletters you plan to use. Clicked? Opened? Send another newsletter. Clicked again? Continue following up.
And a step further: in addition you may also set up an email autoresponder campaign on this list to be sent several days after the sign-up.

More examples and ideas for follow-up campaigns