Why email marketing

What is email marketing?

  • Email marketing also known as newsletter marketing is a form of direct electronic marketing that is done by sending emails also called newsletters.
  • It is not only for businesses. Non-profits, schools, clubs, unions, associations, government agencies and other organizations actively use email marketing.

What can you do with email marketing

You can use email marketing in order to:
  • Communicate with your customers, employees, suppliers, peers, members, contacts, students and friends.
  • Announce your new ideas, new products and services.
  • Inform about developments in your field of interest.
  • Relationship building.
  • Advertise special offers, send coupons, seasonal and holiday greetings.
  • Energize your audience the way you want when you want.

Benefits of email marketing

  • It is fast, direct, personalized and cost effective.
  • It has the highest ROI (return on investment) than any other form of marketing. You get the most out of what you spend.
  • Email is still the king in electronic marketing outperforming social media.
  • It is measurable. You know how much you spend and whether your objectives are achieved. With the right email marketing software and other tools you can track the results of your email campaigns.
  • It is active engagement: you push your message to your audience instead of passively waiting for them to discover you.
  • It's one of the first things people do when opening their computers; check their email.

Legal issues with Email marketing

  • There are legal issues basically around the concepts of data collection and right to communicate. You have to comply with certain laws. You can read more about these here.

Getting started

You need the right email marketing software to,
  • help you organize your various email lists, contact lists (and other sources) and transform them into actionable mailing lists.
  • Design your newsletters.
  • Send your email campaigns.
  • Collect and analyze campaign performance metrics.
  • Follow-up.

Our self-hosted email marketing solution

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