What is email marketing?

  • Email marketing also known as newsletter marketing is a form of direct electronic marketing that is done by sending emails also called newsletters.

Who is it for?

  • Not just for businesses.
  • Any organization or individual who wants to engage in regular email communication with an audience to convey a message can use email marketing.
  • Non-profits, schools, clubs, unions, associations, government agencies and other organizations actively use email marketing.

What can you do with email marketing

You can use email marketing in order to:
  • Directly communicate with your customers, employees, suppliers, peers, members, contacts, students and friends.
  • Announce your new ideas, new products and services.
  • Inform about developments in your field of interest.
  • Build and strengthen relationships.
  • Advertise special offers, promotions, send coupons, seasonal and holiday greetings.
  • Energize your audience the way you want when you want.

According to the Data & Marketing Association, for every $1 you spend on email marketing, you can expect an average return of $42. Source

Benefits of email marketing

  • In short? It is fast, direct, personalized, measurable and cost effective.
  • Provides the highest return on investment (ROI) than any other form of marketing. You get the most out of what you spend.
  • It is cost-effective. Compared to other marketing strategies, email marketing is relatively inexpensive. It allows you to reach a large number of consumers at a rate of nearly nothing per message.
  • It is personal. Email marketing allows you to personalize messages for different groups of recipients. This can help increase engagement and conversion rates.
  • Email is still the king in electronic marketing outperforming social media.
  • It is measurable. You know how much you spend and whether your objectives are achieved. With the right email marketing software and other tools you can track the results of your email campaigns.
  • You can track who opened your email, which links were clicked and how many people unsubscribed. This can help you make data-driven decisions.
  • It is active engagement: you push your message to your audience instead of passively waiting for them to discover you.
  • Supports customer retention. Regular communication with your customers can help you build strong relationships and increase customer loyalty.
  • It's one of the first things people do when opening their computers; check their email.

Legal issues with Email marketing

  • There are legal issues basically around the concepts of data collection and right to communicate. You have to comply with certain laws. You can read more about these issues.

It's important to note that email marketing needs to be done correctly to be effective. This means creating compelling content, segmenting your audience, and regularly analyzing your campaigns.

You need the right tool,

  • to help you organize your various email lists, contact lists (and other sources) and transform them into actionable mailing lists.
  • Design your newsletters.
  • Send your email campaigns.
  • Collect and analyze campaign performance metrics.
  • And follow-up.

Our self-hosted email marketing solution


See also,

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