Email marketing also known as newsletter marketing is a form of direct electronic marketing that is done by sending emails also called newsletters.
It is not only for businesses. Non-profits, schools, clubs, unions, associations, government agencies and other organizations actively use email marketing.
Benefits of email marketing
It is fast, direct, personalized and cost effective.
It has the highest ROI (return on investment) than any other form of marketing. You get the most out of what you spend.
It is still the king in electronic marketing outperforming social media.
It is measurable. You know how much you spend and whether your objectives are achieved. With the right email marketing software and other tools you can track the results of your email campaigns.
It is active engagement: you push your message to your audience instead of passively waiting for them to discover you.
It's one of the first things people do when opening their computers; check their email.
What can you do with email marketing
You can use email marketing in order to:
Communicate with your customers, employees, suppliers, peers, members, contacts and friends.
Announce your new ideas, new products and services.
Inform about developments in your field of interest.
Advertise special offers, send coupons, seasonal and holiday greetings.
Energize your audience the way you want when you want.
Legal issues with Email marketing
There are legal issues. You have to comply with certain laws. You can read more about these here.
At minimum, you need the right email marketing software to help you organize your various email lists, contact lists (and other sources) and transform them into actionable mailing lists.
You will design your newsletters and send them to your lists.
Educate yourself. There are abundant sources in the internet. Find out what works best for your business sector.
Our email marketing software
nuevoMailer is a fully featured, self-hosted email marketing software that covers the whole cycle of email marketing from subscriber acquisition, retention, nurturing and follow-up.