What can email marketing do for you

What is email marketing?

  • Email marketing also known as newsletter marketing is a form of direct electronic marketing that is done by sending emails also called e-newsletters.
  • It is not just for businesses. Non-profits, schools, clubs, unions, associations, government agencies and other organizations actively use email marketing.

Why is it important?

  • It is fast, direct, personalized and cost effective.
  • It has the highest ROI (return on investment) than any other form of marketing. You get the most out of what you spend.
  • It is still the king in electronic marketing outperforming social media.
  • It is measurable. You know how much you spend and whether your objectives are achieved. With the right email marketing software and other tools you can track the results of your email campaigns.
  • It is active engagement: you push your message to your audience instead of passively waiting for them to discover you.
  • It's one of the first things people do when opening their computers; check their email.

What can I use email marketing for?

You can use email marketing in order to:
  • Communicate with your customers, employees, suppliers, peers, members, contacts and friends.
  • Announce your new ideas, new products and services.
  • Inform about developments in your field of interest.
  • Relationship building.
  • Advertise special offers, send coupons, seasonal and holiday greetings.
  • Energize your audience the way you want when you want.

How can your software help me?

  • nuevoMailer is a fully featured, self-hosted email marketing software that,
  • Has a comprehensive set of utilities for mailing list management, building and segmentation.
  • Provides an integrated platform for designing, publishing, archiving and sending your newsletters.
  • Supports all types of email campaigns such as one-time campaigns, recurring campaigns, campaign series, autoresponders, drip email campaigns.
  • Provides detailed, real-time campaign tracking reports.
  • Covers the whole cycle of email marketing from subscriber acquisition, retention and follow-up.
  • nuevoMailer is written in PHP, uses a mySQL database and can be installed on Linux, Windows (etc) servers. Info.

Legal issues with Email marketing

  • There are legal issues. You have to comply with certain laws. You can read more about these here.

How do I start?

  • You need the right email marketing tool to import and/or build your mailing lists, organize them, design your newsletters and send them.
  • Educate yourself. There are abundant sources in the internet. Find out what works for your business sector.

See also,

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