nuevoMailer SB v.10.1

Mailing list segmentation

Demographic-based list segmentation

  • You can segment your email lists based on demographic data such as city, state, zip etc or any other subscriber property.
  • This type of segmentation is done using the Advanced search utility.
  • With this utility you can create a new list (as a subset of the parent list), a campaign mailing filter, tag or un-tag these subscribers and export the search results as a spreadsheet or csv.

Subscriber tagging

  • Subscriber tags provide another segmentation layer parallel to mailing lists.
  • They are accessible in practically every function of nuevoMailer: as campaign/autoresponder perma-filters, when doing an advanced search, when importing subscribers, when using the api and in your opt-in forms.
  • In addition, subscriber tags can be updated using triggers. So you can tag/un-tag a subscriber based on campaign action or other activity.
New mailing filter
Advanced search options. Create a mailing filter, a list or just export data.
Search results
Subscriber tags

Tracking-based list segmentation

Tracking is based on campaign clicks or views or the absence of them.

Follow-up lists

  • With an easy to use menu you can create new lists for subscribers who opened (or not), clicked (or not) in a previous campaign.
    Example: you want a list with subscribers who clicked a specific link in a campaign or did not open the campaign at all etc.

Follow-up campaign filters

  • This concept is similar to follow-up campaigns but you create only a filter and not a campaign. You can do it by going to your summary report.
  • Then most likely you will want to use this filter in a new campaign with other parameters.
Follow-up list
Geolocation & segmentation: click by country.
Follow-up list
Create a follow-up list, a campaign or a mailing filter (to use in another campaign) based on campaign clicks or views or the absence of them.

Segmentation using triggers

Using triggers you can do the following (among else):
  • Update a subscriber field value. You create a custom subscriber field, let's say #tag1. Then you put a trigger to update this field's data upon click or view.
  • Add and/or remove the subscriber to other lists.
Update a subscriber field with a trigger
Update a subscriber field with a trigger on Campaign-view.

Benefits of list segmentation

  • Segmentation is key to email marketing success. It increases engagement.
  • You can create and use filters in your campaigns to focus only to subscribers that fit the filter criterion.
  • When using filters your original mailing lists remain intact. You only focus to a sub-group of the mailing list.
  • List segmentation leads to more relevant and targeted email campaigns.
Add/remove a subscriber to lists with a trigger.
Add/remove a subscriber to lists with a trigger on Link-clicked.
nuevoMailer SB v.10.1
USD 139.00 179.00 € £

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