Mailing list segmentation

Demographic-based list segmentation

• You can segment your email lists based on demographic data such as city, state, zip etc or any other subscriber property.
• This type of segmentation is done using the Advanced search utility.
• With this utility you can create a new list (as a subset of the parent list), a campaign mailing filter, tag or un-tag these subscribers and export the search results as a spreadsheet or csv.

Subscriber tagging

• Subscriber tags provide another segmentation layer parallel to mailing lists.
• They are accessible in practically every function of nuevoMailer: as campaign/autoresponder perma-filters, when doing an advanced search, when importing subscribers, when using the api and in your opt-in forms.
• In addition, subscriber tags can be updated using triggers. So you can tag/un-tag a subscriber based on campaign action or other activity.

Tracking-based list segmentation

Follow-up lists

• With an easy to use menu you can create new lists for subscribers who opened (or not), clicked (or not) in a previous campaign.
  Example: you want a list with subscribers who clicked a specific link in a campaign or did not open the campaign at all etc.

Follow-up campaign filters

• This concept is similar to follow-up campaigns but you create only a filter and not a campaign. You can do it by going to your summary report.
• Then most likely you will want to use this filter in a new campaign with other parameters.

Segmentation using triggers

• Update a subscriber field value. You create a custom subscriber field, let's say #tag1. Then you put a trigger to update this field's data upon click or view.
• Add and/or remove the subscriber to other lists.

Benefits of list segmentation

• Segmentation is key to email marketing success. It increases engagement.
• You can create and use filters in your campaigns to focus only to subscribers that fit the filter criterion.
• When using filters your original mailing lists remain intact. You only focus to a sub-group of the mailing list.
• List segmentation leads to more relevant and targeted email campaigns.