nuevoMailer SB v.8.7

Mailing list segmentation

Demographic-based list segmentation

  • You can segment your email lists based on demographic data such as city, state, zip etc or any other subscriber property.
  • This type of segmentation is done using the Advanced search utility.
  • With this utility you can create a new list segment, a campaign filter or export the search results to a spreadsheet.

Subscriber tagging

  • Subscriber tags provide another segmentation layer parallel to mailing lists.
  • They are accessible in practically every function of nuevoMailer: as campaign/autoresponder perma filters, when doing an advanced search, when importing subscribers, when using the api and in your opt-in forms.
  • In addition, subscriber tags can be updated using triggers. So you can tag/un-tag a subscriber based on campaign action or other activity.
New mailing filter
Advanced search options.
Search results
Advanced search results. Create a mailing filter, a list or just export data.
Search results
Subscriber tags

Tracking-based list segmentation

Tracking based on campaign clicks or views or the absence of them.
 

Follow-up lists

  • With an easy to use menu you can create new lists for subscribers who opened (or not), clicked (or not) in a previous campaign.
    Example: you want a list with subscribers who clicked a specific link in a campaign or did not open the campaign at all etc.

Follow-up campaign filters

  • This concept is similar to follow-up campaigns but you create only a filter and not a campaign. You can do it by going to your summary report.
  • Then most likely you will want to use this filter in a new campaign with other parameters.
Follow-up list
Create a follow-up list based on campaign clicks and views.
Create follow-up campaigns
Create a follow-up campaign from your Summary report.

Segmentation using triggers

Using triggers you can do the following (among else):
  • Update a subscriber field value. You create a custom subscriber field, let's say #tag1. Then you put a trigger to update this field's data upon click or view.
  • Add and/or remove the subscriber to other lists.
Update a subscriber field with a trigger
Update a subscriber field with a trigger on Campaign-view.
Add/remove a subscriber to lists with a trigger.
Add/remove a subscriber to lists with a trigger on Link-clicked.

Benefits of list segmentation

  • Segmentation is key to email marketing success. It increases engagement.
  • You can create and use filters in your campaigns to focus only to subscribers that fit the filter criterion.
  • When using filters your original mailing lists remain intact. You only focus to a sub-group of the mailing list.
  • List segmentation leads to more relevant and targeted email campaigns.
 
nuevoMailer SB v.8.7
USD 129.00 179.00  € £      Or see more options

See also,

Top of page