Mailing list segmentation

Using nuevoMailer segmentation tools you can divide your subscriber list based on demographics, behavior, or other preferences.

Demographic-based list segmentation

• You can segment your email lists based on demographic data such as age, location, profession etc or any other subscriber property.
• This type of segmentation is done using the Advanced search utility.
• With this utility you can create a new list (as a subset of the parent list), a campaign mailing filter, tag or un-tag these subscribers and export the search results as a spreadsheet or csv.

Subscriber tagging

• Subscriber tags provide another segmentation layer parallel to mailing lists.
• They are accessible in practically every function of nuevoMailer: as campaign/autoresponder perma-filters, when doing an advanced search, when importing subscribers, when using the api and in your opt-in forms.
• In addition, subscriber tags can be updated using triggers. So you can tag/un-tag a subscriber based on campaign action or other activity.

Tracking-based list segmentation

This is a type of behavioral segmentation. Tracking is based on campaign clicks or opens or the absence of them. But not only. For example, segmentation can be based on purchase history (assuming you import relevant subscriber data in nuevoMailer).

Follow-up lists

• With an easy to use menu you can create new lists for subscribers who opened (or not), clicked (or not) in a previous campaign.
  Example: you want a list with subscribers who clicked a specific link in a campaign or did not open the campaign at all etc.

Follow-up campaign filters

• This concept is similar to follow-up campaigns but you create only a filter and not a campaign. You can do it by going to your summary report.
• Then most likely you will want to use this filter in a new campaign with other parameters.

Segmentation using triggers

• Update a subscriber field value. You create a custom subscriber field, let's say #tag1. Then you put a trigger to update this field's data upon click or view.
• Add and/or remove the subscriber to other lists.

Benefits of list segmentation

Segmentation is key to email marketing success because it leads to more relevant and targeted email campaigns. Coupled with newsletter personalization becomes a very powerful tool. Segmented emails tend to deliver better results because they are tailored to meet the specific needs and interests of each group.

• Improves engagement leading to higher open and click-through rates compared to generic, one-size-fits-all campaigns.
• Better engagement means increased conversions.
• Builds stronger relationships with your audience by sending highly relevant messages that resonate more deeply with each recipient.
• As a side effect, it improves your sender reputation and deliverability rates.
• Enables you to focus on high-value customers or prospects, making your marketing efforts more efficient and cost-effective.
• Reduces opt-outs and spam complaints: when subscribers receive content that aligns with their preferences and needs, they're less likely to feel annoyed or overwhelmed and rush to opt-out or complain to their ESP.