Move beyond one-off email blasts. Discover campaign types in nuevoMailer and build automated workflows that improve engagement over time.
nuevoMailer supports both one-time sends and recurring automation flows. Use this quick guide to match your objective with the best campaign option.
| Goal | Best campaign option in nuevoMailer | Why It fits |
|---|---|---|
| Promotions, product news, announcements | One-time Broadcasts | Deliver high-impact messages fast, either immediately or on schedule. |
| Welcome and onboarding journeys | Autoresponder campaigns | Start on sign-up and run timed follow-ups automatically. |
| Nurture leads with a planned sequence | Drip email campaigns | Guide subscribers step-by-step without manual sending. |
| React to opens, clicks, and engagement behavior | Follow-up campaigns | Target subscribers based on actions for smarter re-engagement. |
| Birthdays, anniversaries, renewal reminders | Date-triggered campaigns | Send before, on, or after key subscriber dates automatically. |
| Ongoing tutorials, tips, and lifecycle nurturing | Campaign series (recurring) | Rotate newsletters on your preferred cadence for always-on nurturing. |
Perfect for newsletters, flash sales, and product announcements. Schedule your send via cron for precision timing, apply advanced filters to target specific segments, and use custom sender profiles to ensure maximum inbox placement.
Autoresponders and Drip sequences are the backbone of a scalable business. Once configured, these campaigns run at predefined intervals (daily, weekly, or specific calendar days), ensuring your brand stays top-of-mind while you focus on other tasks.
This is one of the most popular types of email marketing campaigns. Autoresponders are a special type of recurring campaign and an ideal way to follow up with a sequence of emails at predefined intervals.
The most classic example is after a list sign-up where you want to follow up with a series of emails in the next minutes (hours or days).
Examples: 5 emails sent 3 days apart or X emails sent at 20min, 2 hours, 2 days, 1 week and so on.
You can read more about autoresponders here.
There are two ways to create drip email campaigns which can optionally be combined.
1. By creating a series of autoresponders which is the most commonly used case.
2. Using email triggers. In this case every next email depends on whether there was an action (click/view) on the previous one. They are more appropriate for more selective targeting. More.
In this case you send a series of newsletters that will rotate forever (unless you give an end date). Every next campaign will send the next newsletter in the series.
It is very useful for delivering a series of tutorials, tips or other content in the periods you want (daily, every x days, weekly etc).
It is also a very good email marketing tactic for the life-cycle management of your lists. Example:
It is usually the first autoresponders and trigger emails that you will use to grab your subscribers attention and drive engagement.
So you will meticulously plan your first follow-up emails (several minutes, hours, days later).
If you achieve your objective you can use triggers to add/remove the subscriber to/from the list(s) you want. If not you can add the subscriber in another list and create a campaign series for this list. You could use a filter so that this campaign series picks subscribers X days after their subscription. Just load some newsletters and let them recycle weekly, monthly (every few days or any period you want).
Newsletter rotation with recurring campaigns is optional. Alternatively you can use one newsletter in a recurring campaign and change it just before the next campaign starts by editing the campaign. This approach is typical for those publishing newsletters on longer cycles (weekly, monthly etc).
Anniversaries, birthdays, weddings, visit dates, and more.
These are based on custom subscriber fields that are defined as dates.
Especially the collection of birthdays is greatly facilitated in nuevoMailer. There is a notification on your home page when you have subscribers with birthdays. You also have a cron script that notifies you about each day's birthdays (same day or x days before).
You can automate and send anniversary and birthday email campaigns before, after, or on the same day of the event. See it.
You can create follow-ups based on a specific action (click or view activity), as a response to a specific event (autoresponder on list sign-up), or based on a date event (see date-triggered campaigns above).
You can design campaigns that follow up automatically only with subscribers who do not click or open. This is achieved with triggers. You can even use a different newsletter with every next campaign. Learn how.
Similarly you can follow-up with those who clicked / opened. Either on an individual basis (with email triggers) or automatically by using a trigger that puts them on another mailing list for which you have set another recurring campaign (or some autoresponders).
You can also create follow-up campaigns manually on a one-time basis. From your summary report you can create one-time follow-up campaigns for subscribers who opened (or not), clicked (or not) in a campaign.
Any newsletter can be used in any campaign with any mailing list or a selection of lists.
You can send an HTML newsletter, a plain text newsletter, or both merged as multipart.
When you send an HTML newsletter there is an option to automatically add a text part with a link to read the HTML version in your browser. So effectively it becomes multipart and this means better deliverability (lower spam rate).
You can embed RSS feeds in a newsletter. This is done simply by typing this inside a newsletter:
[rss]http://feed-url[/rss]
You can grab and send a web page as a newsletter by giving the URL and a subject for the email. In addition, you may add attachments and append an opt-out link.
You can do A/B split tests with one-time campaigns. You can select a number of newsletters and these will rotate with every batch.
After some rounds you can see statistics about each newsletter. Which one received most clicks and views.
You can then edit your campaign and choose the one you want. Or you can just let them rotate. Learn more.
nuevoMailer is a self-hosted email campaign software loaded with features and utilities to help you design, manage and send highly targeted email campaigns.
You can run one-time broadcasts, autoresponder sequences, drip email campaigns, date-triggered campaigns (birthdays, anniversaries, renewals), follow-up campaigns based on opens and clicks, and recurring campaign series.
Autoresponders are usually time-based and start from a signup or date event. Drip campaigns can combine timed steps with behavior-based triggers, so each next email depends on subscriber activity.
Yes. You can trigger follow-ups for subscribers who opened, clicked, or ignored a campaign, and route them into other lists or campaign flows for more relevant messaging.
Yes. Campaign series lets you rotate newsletters continuously on your preferred cadence, with optional start and end conditions, making it suitable for ongoing tutorials, tips, and long term list nurturing.
nuevoMailer supports HTML, plain text, and multipart newsletters. You can also embed RSS feeds, send from a web page URL, and run A/B split-test campaigns with one-time sends.
You can set daily send limits, restrict sending to specific days and hours, optimize send times, and tune batch settings.
nuevoMailer supports SMTP, PowerMTA, Amazon SES, local MTA, Mailgun, Postmark, and more. For analytics, you can use built-in tracking and optional Google Analytics campaign tracking.
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